What’s trending in beauty?


The beauty industry is constantly evolving, with new trends and innovations emerging every year. From skincare to makeup, hair care to nail care, there’s always something new to discover and try out. In this blog post, we’ll take a closer look at some of the latest trends and innovations in the beauty industry, so you can stay up-to-date on what’s hot and what’s not.

One of the biggest trends currently in beauty is the focus on natural and organic ingredients in products. Consumers are becoming more conscious of the chemicals and artificial ingredients in their beauty products, and are seeking out options that are free of harmful chemicals and good for their skin. Additionally, the demand for clean beauty products is growing, and many brands are now offering lines that are free of parabens, sulfates, and other common irritants.

Another trend that has been gaining popularity in recent years is the use of technology in beauty. From smart mirrors that can analyze your skin and recommend products, to devices that use light therapy to improve the appearance of fine lines and wrinkles, technology is being used to enhance the beauty experience and bring new levels of convenience to consumers.

It’s also worth mentioning that the rise of social media and influencer culture has had a big impact on the beauty industry. Consumers are now able to discover new products and trends through the recommendations of their favourite influencers, and brands are using social media platforms to reach new audiences and promote their products.

Overall, the beauty industry is constantly evolving and changing, and it can be hard to keep up with all the latest trends and innovations. But by staying informed and being open to trying new things, you can ensure that you’re always on top of the latest and greatest in beauty.


Skincare is one of the most important aspects of beauty, and it’s an area where new trends and innovations are constantly emerging. Some of the latest skincare products and ingredients that are gaining popularity include:

CBD oil: CBD oil, or cannabis, is derived from the hemp plant and is known for its anti-inflammatory and soothing properties. It’s becoming increasingly popular in skincare products, including moisturisers and serums, as it can help to reduce redness and inflammation, as well as hydrate the skin.

Vitamin C: Vitamin C is a powerful antioxidant that can help to brighten the skin and boost collagen production. It’s found in many skincare products, including serums and moisturisers, and is known for its ability to improve the appearance of fine lines and wrinkles.

Niacin amide: Niacin amide is a form of vitamin B3 that can help to improve the overall appearance of the skin. It can help to reduce redness, improve the skin’s barrier function, and even out the skin tone. It can be found in a variety of skincare products, including serums, moisturisers, and sunscreen.

Retinal: Retinal is a form of vitamin A that can help to improve the texture and tone of the skin. It’s known for its ability to reduce the appearance of fine lines and wrinkles, and can also help to improve the skin’s overall appearance. It’s found in a variety of skincare products, including serums and moisturisers.

When it comes to skincare, it’s important to remember that everyone’s skin is different, and what works for one person may not work for another. However, by using products that contain these ingredients, you can help to improve the overall appearance of your skin, leaving it looking and feeling more radiant and healthy.

In addition, It’s always best to do a patch test for any new skincare products before applying them to your whole face, and also consult a dermatologist if you have any skin concerns or allergies.


Makeup is a constantly changing landscape, with new trends and products emerging all the time. Some of the latest makeup trends include:

Bold, bright colours: Bright colours, such as neon and pastel shades, are becoming increasingly popular in makeup. From brightly coloured eyeliner to bold lipstick shades, these colours are a fun and playful way to add some excitement to your makeup routine.

Natural, no-makeup makeup: The natural, no-makeup makeup look is also gaining popularity. This trend focuses on a more minimalist approach, with a focus on skin that looks natural and healthy. Products like tinted moisturisers, concealers, and brow gels are great for achieving this look.

Glitter and shimmer: Glitter and shimmer are also becoming more popular in makeup. From glitter eye shadow to shimmery highlighters, this trend is a fun and playful way to add some sparkle to your makeup routine.

90s inspired: The 90s inspired makeup trend is also making a comeback, with bold lip colours, winged eyeliner, and thick brows all coming back into style.

In addition to these trends, there are also many new makeup products that have recently hit the market. Some of the most exciting new products include:

Long-wearing liquid lipsticks: These lipsticks are designed to stay put for hours, even through eating and drinking. They come in a wide range of colours and finishes, from matte to glossy.

Setting sprays: Setting sprays are designed to help keep your makeup in place all day, by creating a barrier that locks in your makeup and prevents it from fading or smudging.

Multipurpose products: Multipurpose products, such as lip and cheek tints, are also becoming more popular. These products can be used on multiple areas of the face, making them a great option for those on the go.

Overall, the world of makeup is constantly changing and evolving, and there are always new trends and products to discover. By keeping an eye on the latest trends and trying out new products, you can keep your makeup routine fresh and exciting.

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